Resources Library by ANA

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research

Author: John W. Whitehead

June 15, 1988

The motorway effect

The Belgian multi-media, multi product survey called CIM (Centre d'Information sur les Medias) interviews yearly 10.000 people on their reading, listening and viewing habits.In 1986 the CIM survey has asked questions also on traffic habits in the...

Catalogue: Seminar 1988: Media And Media Research

Author: Pierre Hofmans

June 15, 1988

Editorial research on a syndicated basis

Editorial Research carried out on behalf of a single publication or some publications belonging to the same publisher is well known. Syndicated research for advertising purposes - media planning and selling media space - is well known too, but the...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Sigurd Bennike

November 25, 1987

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Iain McLellan

November 25, 1987

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

November 25, 1987

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Hanne Treu Olsen, Ole Ejnar Andersen

November 25, 1987

The Dutch public broadcasting services in a multi-channel landscape

The subject of this paper is the position of the Netherlands public television on the rapidly developing market of programme suppliers. Questions in this connection are: is public broadcasting being threatened by (commercial) foreign competition? Can...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Author: Wim Bekkers

June 15, 1987

The effectiveness of television advertising

The present paper presents findings and a status report regarding one of these projects. Namely, a study of the influence of West German commercial televisions. First, it is analysed what brands and products are advertised, which are available in...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions

Authors: Flemming Hansen, Lars Grønholdt

June 15, 1987

The development of broadcasting research in a changing environment

We take great pleasure in attending this ESOMAR seminar, which gives us the opportunity of bringing to Arab Countries the experience gained by RAI (Radio Televisione Italiana) in facing up to the rapid and tumultuous development undergone by...

Catalogue: Seminar 1987: Research In Arab Countries

Authors: Tito Riccio, Piero Zucchelli

June 15, 1987